An Integrated Bargaining Solution Analysis For Vertical Cooperative Sales Promotion Campaigns Based On The Win-Win-Win Papakonstantinidis Model

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ژورنال

عنوان ژورنال: Journal of Applied Business Research (JABR)

سال: 2012

ISSN: 2157-8834,0892-7626

DOI: 10.19030/jabr.v28i3.6955